Opera, one of the pioneers of the web browser, and definitely one of the leaders for mobile browsing, has recently released a set of graphics noting some mobile consumption trends in the USA. Here’s one of those graphics:
One might wonder why we don’t see more information like this, or even how Opera is able to get this kind of info. In Opera’s case, they can pull this information using the analytics gained from the use of their mobile browser products. From that information – including the sites that are being browsed, and the times of day, they can point to trends like this. Its one of many examples of using a common access point to determine how people use your product, and how to position your product development cycle.
Many churches and organizations have a similar data collection point when they offer the Internet through WiFi hotspots in their facilities. Through the data access logs, you can see what it is what people are accessing and when they are accessing it. You’ll want to scrub this information of data that directly identifies who might be browsing – but getting information such as the type of browser, the type of device, the sites being accessed, etc. are enough to understand a bit better what folks are looking at. And if you notice that your web properties aren’t being accessed, that’s not a time to force people to your site, but it does mean that you should look at designing accessible areas on your website which speaks to what people are genuinely interested in.
Infograhpics like this and the one posted a few days ago give those kinds of avenues forward in mobile ministry (#mobmin). Now, its up to you to design and implement a mobile strategy that makes the most of that data.