Tag Archives: mobile in analytics

Ofcom Researches UK Children’s Use of Media & Digital

Ben Evans posted about an Ofcom study that looks at children and how they have evolved in using digital devices and media on them. There are lots of nuggets here worth hanging some mobile ministry strategy considerations on. Here are a few of those graphics:

Screen Shot 2013-10-04 at 17.19.53.png

Screen Shot 2013-10-04 at 17.22.51.png

Screen Shot 2013-10-04 at 17.27.56.png

Check out the rest of the post, and a link to the study, at Ben Evans’s website.

You might also want to look into subscribing to Ben Evans’s newsletter. There’s nothing like it and its worth the kind of content discussions you only get from one of the leaders in this space.

Your Digital Trail

Among the challenges of dealing with getting organizations and ministries up to speed with mobile, there’s also a upgrade in terms of understanding ethics, law, and other articles related to digital living. NPR has recently set for a series titled Your Digital Trail in which this topic is explored, and gives good information in terms of what’s out there, what’s tracked, and what individuals can do about it.

Start with the video above, and then dig into the rest of the series to learn more.

This all reminds me that we’ve not published the insights gained from an interview with a security company. Lots of things to pay attention to in this space.

Rapid Mobile Phone-Based (RAMP) Survey Tools

Some folks have been asking for sometime about best methods to collecting data via mobile, or at least some best practices in doing so. For better or worse, those folks asking usually weren’t trained in the area of quantitative or qualitative research methods and so there’s a bit more of a learning curve when it comes to answering that. Nevertheless, there are some methods and practices out there and the Red Cross has pointing to a neat method/toolset called the Rapid Mobile Phone-Based (RAMP) Survey. Here’s a bit more about it:

RAMP provides a survey methodology and operations protocol that will enable national Red Cross Red Crescent societies, governments and other partners to conduct surveys rapidly, at reduced costs, with limited or no external assistance.

In 2011 and early 2012, RAMP was piloted by Red Cross societies, the IFRC and partners in Kenya, Namibia and Nigeria. In these countries malaria is a major public health problem. Programme managers were interested in finding out the extent to which malaria programme objectives were being reached. The surveys provided statistically significant data in a number of areas including: ownership and use of long-lasting insecticide-treated nets (LLINs), and the percentage of children under five years old that were accessing health services within 24 hours of the onset of fever. A RAMP survey bulletin was available within 12 hours of completion of the final survey questionnaire with a full draft survey report available within 72 hours.

Read the rest at the International Federation of the Red Cross and Red Crescent Societies

RAMP-slideshow

We’ll be getting this added to our listing of resources pretty soon, while the case studies section will link to the reports already posted. For some of you, this kind of info will speak directly to your efforts. For others, it might make for a means for you to move forward with mobile/mobile ministry, with some additional insight towards areas of opportunities.

Its Merely Practice

Dr. Richard Street

There’s something endearing about some of the conversations that we have in academic and consulting circles as it relates to mobile ministry (#mobmin). Sometimes, I get the expression – not just an impression, but a stated fact – that those who are leading in this space have all the answers. Or, at the very least have the body of work that makes it possible to just call solutions into the ether. And I get it, we are familiar with other industries where folks aren’t just working out whatever works, but they are putting for best practices – these actions that have predetermined results.

Mobile isn’t old enough, nor always refined enough to do things like that. And in a recent reading about Richard Street and a person’s reflections on his life and career, this was something I was skillfully reminded of:

Here I found the true meaning of “Practice”, with regard to medicine. Over the years, through countless struggles to preserve the health of those terminally ill, through tomes of medical literature the good doctor would pour until he had exhausted all known medical knowledge; he then would turn to the Almighty for prayer. Each painful loss only fueled his drive, his passion to prevent it from happening again. Each time, he would become better at what he did, continually striving to better himself, not only as a doctor, but also as a Christian. In essence, he practiced what he preached, and strove to become a better man while here on this earth for it.

To those businesses and ministry leaders who read this and immediately think that I’m taking the road of “well, he’s trying to hide his inexperience with a separate context,” I want to caution you. Having been in this space since 2004, an whole lot of what’s done is a matter of experiment and practice. There are items that do have definitive results – building a mobile website alongside your standard one if you are a church (or going the responsive website route); doing SMS alerts if your organization has devotional or event-led communications; and a few others. Not everything is going to get the mass of use you envision, and not everything is going to be successful towards reaching (read: broadcasting while receiving usable feedback) everyone. You have to have a measure of technical patience, and a larger one of spiritual patience.

When you do your posture either becomes one of contentment towards what is or isn’t working. Or, you derive better methods and outcomes from what you’ve learned. In any case, its mobile ministry as a practice more than it is as a finished performance. If you can get your head around that, then what you define as the “golden moment,” might carry a view that looks more like God’s than Wall Street’s.