Part of the challenge towards any paradigm shift is coming out of the mentality that the old perspective needs to dominate the newer application. Thing is, its hard to get out of such thoughts when we are so entrenched in what some sociologists would call our behaviorial plateaus – that state of development where we pretty much settle into whatever will become our norm. Even still, we oftentimes find ourselves challenged by another perspective, and from that, we should endeavor to press forward:
…Is it time for agencies to rewrite their manufacturing processes around the most responsive and data-rich medium?
Designing an identity around a logo is as strange a notion as building your house around a sink. It just doesn’t make much sense to allow one small part of a system to dictate the overall course. The same insight needs to be brought to marketing campaigns.
Many organizations have missed the boat by treating digital as an add-on to an advertising concept. But this is starting to change. Instead of trying to plug in a technology, or throw away the traditional part, we need to bake in digital from the very beginning. It might even be time to put digital at the core, and then work everything else around it…
And it makes sense to most of us. If mobile has its own unique qualities and features, then it stands to make sense that mobile ministry would also foster some of the same. Shouldn’t it?
To that extent, I wonder if we are taking advantage of mobile by making downloadable applications, instead of a series of embedded services. Much of the Bible has been translated, and where there isn’t text, we plug into audio. That means more working together for a common access format… or even a common access browser. But, that means something different than the paradigm of the mainframe and punch-card that mobile apps seem stuck in (not needing to be poked that what I described is nothing more than an abstract client-network architecture). Screw another social service, or even the existing ones, where’s the church community of developers that builds the sharing API that turns our devices into a mobile mesh network?
When unique becomes common, mobile is no longer a layer, but a part of the DNA of how #mobmin is done
Shift your perspective… or rather, find that stream of life that’s not exactly like what media did previously. And create a new strand of the kind of DNA that makes sense when done with mobile or any other tech-bending perspective.