Was reading a few items at the end of a day during the ICCM conference and came across his article at the Harvard Business Review:
…To avoid “bloodshed” in mobile, learn from past lessons in Web, digital and social. Improve your understanding of the nuances of mobility and mobile behaviors before you ramp up your investment in mobile. Resist the temptation to rely too much on a guru; hiring a guru will only take your organization so far. Many of the organizations who brought in “social media gurus” learned this lesson the hard way. A single individual cannot scale. However, if the organization is willing to put real teeth behind their mobile efforts, a single smart person can help form a center of excellence. Establishing a center of excellence that puts mobility at the core, and integrates it with other business initiatives, can get a business thinking about mobile more strategically…
The article goes into something we have said for a long time, it’s not so much that you need to know mobile, you need to know and maneuver the tech and channel of mobile around the behaviors that make sense with it. Meaning, know what mobility means and then when you go mobile that you use the right skills and methods.
Funny too, because I talked with a few folks this week about how to best create more people like myself. I am not enough to help understand mobile, but we all doing offer parts makes mobility of this faith the return to the way it was done when God walked with us.