Its been the rage for at least the better part of the past two years for companies to compile the information for and then produce an infographic. Originally, this served as a means for take what some companies were doing with larger, more complex datasets to make them more accessible to the “reading” public. These days, its almost normal fare for companies large and small, whether they did the work on collecting the data, or are making a product they want you to purchase from them because of the data they found and made into this information-graphic.
Well, we recently were presented with an infographic about mobile and social media trends and some numbers that need to be taken into account (which, if I am just being a bit Berean – Acts 17:11 – about it, means that its time to do some fact-checking, statistics rereading, methodology/approach investigating, and then further looking into the company that produced the infographic). Instead of just making it homework for MMM to do and publish, we thought it a good idea to put the infographic out there and since many of you are working in this space, to have you do the same investigation and let us know what you find that is a truth, stretched truth, or just a bit of something to draw your eye to something that might not matter much. Consider it homework of a different kind as you go into your weekend (click on the image to view it at full-size):
Using some of the resources found on our Resources, Statistics, and other Metrics Listing, what can you pull out about this infographic that’s worth taking forward into your mobile ministry (#mobmin) activity? And what should be thrown away as its not good/valid/true info?