A few weeks ago, I had a call with a new friend about how they can utilize mobile better in their ministry approach. After listeninng to what it was that they wanted to do, I recommended a few options to them.

While I won’t share directly what I shared with them, I will state a few of the points and perspectives that drove my answers. These should help you scope out a mobile strategy that works best for you/your organization. Anything more specific, I’d have to refer you to Inner-Linked 😉

(#1) While mobile is one of the largest ares within media (4 billion overall users, 1.2billion of which do mobile web), its regionally and personally more specific than many other media streams. Have a different approach for ages, regions, and even cultures – when able.

(#2) Take advantage of mixed-media approaches to meet your mobile audience. For example, MMM uses RSS, RSS w/SMS, QR Codes, and a mobile-friendly website to be accessible. There’s no silver bullet, you’ll have to scatter-shot a bit and then drive into those pieces that work best.

(#3) Doing specific sites for each language variation that will come to your mobile site isn’t stragetic, concentrate on the core languages and develop partnerships to develop the rest.

(#4) Lastly, be interactive. Just because you can view video/listen to audio/browse the web, doesn’t mean you stop at that. Engage the viewer to take action (getting involved, text/tweet feedback, etc.). Think of going mobile as being a handshake, and you are simply using that window to make a first impression, and start a dialogue with someone.