As much as one wants to try, much of the rhetoric around mobiles tdese days revolves around smartphones. While popular, smartphones are not the only computing interface that the world interacts with. So, its good to see where they sit as devices amongst some of the other computers we see these days.
In one set of numbers, our friend Tomi Ahonen looks at the largest computer makers when you include smartphones and tablets. Wild to me is that if you looked at these numbers a little less than half a decade ago, that you’d see just how many mobiles Nokia sold, which was crazy when I first saw it. Here’s a snippet of Tomi’s information:
Largest Computer Makers, incl. Smartphones & Tablets Rank (was) Brand Units 2012 Market Share 2012 1 (1) Apple 272 M 22% 2 (2) Samsung 249 M 20% 3 (6) Lenovo 77 M 6% 4 (4) HP 59 M 5% 5 (-) Huawei 55 M 4% 6 (7) Dell 38 M 3% 7 (10) Sony 37 M 3% 8 (9) Acer 36 M 3% 9 (3) Nokia 35 M 3% 10 (-) ZTE 35 M 3% Others 331 M 27% TOTAL 1,224 M
Our other set of good friends over at MobiThinking have also put some numbers and an analysis together looking at how Samsung has been going about taking Nokia’s position as the major mobile player. Some really great pieces to take note of here, if for no other reason that you can map what Samsung is doing, to what Nokia and Motorola did before them and get a better idea of how mobile will evolve and where to look for the next shifts in mobile technologies:
…Analyzing the products available from the top five handset and smartphone manufacturers tells a very interesting story.
In the US alone, Samsung offers 153 different cell phones. Feature phone or smartphone? Cheap or expensive? Big or small? Flat-screen or physical QWERTY keyboard? 4G or 3G? NFC? Bluetooth? WiFi? Flip phone? Rugged phone? GPS? Whatever the customer wants, within reason, Samsung provides. It offers smartphones with a variety of operating systems (OS): Android, Windows, Bada (a home-grown OS) and there are plans to launch phones based on Tizen. The idea behind Tizen, supposedly, is to help Samsung reduce its reliance on Android…
Updated: Not long after this post published, we saw (via Twitter) that Vision Mobile has also published a suite of graphics which detail many of the statistics found in much of the mobile industry. What’s probably the best about this is that most of this data is shared on Flickr – where the licensing allows for inclusion into reports and other projects with correct attribution.
For more stats and resources towards mobile, bookmark our Case Studies and Research page; there’s always a lot of data, and at least on that page, you get some direction towards the pieces which should be near the top of your list.